About Us
Strategic Positioning That Makes You Irreplaceable, Not Just Different.
Why Strategic Positioning Changes Everything
Many founders struggle not because they lack expertise, but because their market positioning is weak. When your messaging sounds like everyone else’s, potential clients can’t tell what makes you different or why they should choose you.
This leads to a constant battle to compete on price and chase after every lead. Without a clear position, you can’t attract the premium clients who truly value your skills.
Strategic positioning is the foundation that makes everything else easier. It clarifies your messaging, makes your marketing more effective, strengthens client relationships, and allows you to build a business that grows sustainably.
How We Reposition You Distinctly
Our approach focuses on analyzing your market and competition to find the strategic gaps where your expertise can create a unique, dominant position
We conduct thorough analysis of your competitive landscape, identifying not just who your competitors are, but where gaps exist that align with your strengths.
We focus on what makes you strategically distinct in specific market segments.
We craft messaging frameworks that work across all touchpoints, ensuring consistency and clarity at every interaction.
What This Means for Your Business
When you get strategic positioning right, your market sees and values you differently. This usually happens in three phases:
Internal alignment on exactly what you do, for whom, and why it matters more than alternatives.
Market acknowledgment of your unique position and expertise in your chosen segment.
Ability to command higher fees and work with more strategic clients who value expertise over price.
This progression doesn’t happen overnight, but when executed systematically, creates sustainable competitive advantages that compound over time.
Meet the founder
Hey I’m ANNA-MARIE J. WHYTE,
With a decade of experience in social media marketing, I founded Indelible Concepts in 2022 to help founders and small businesses grow their brand online. I focus on helping you uncover what makes you uniquely valuable and craft irresistible offers. No fluff, no jargon, just a brand that connects and converts.
My work with clients across the U.S., Canada, the Caribbean, India, and Nigeria gives me a global perspective on how to build a brand that resonates and stands out online.
Join the conversation and share your unique perspective online:
Numbers Speak For Themselves!
Achievements
This section highlights key milestones and accomplishments:
- 2023 Entrepreneur, Innovation & Technology Award: Point Fortin Borough Corporation, Trinidad and Tobago.
- 20k Instagram followers in under 9 months
- 100+ Notion Template Download in under 4 weeks
- 2014, Master of Marketing, (University of the West Indies, St. Augustine, Arthur Lok Jack School of Business)