Licia Thompson
Indelible Concepts was asked to reposition the brand, rebuild the visual identity, and give its content the structure it needed to cross international borders.
Project Overview
Industry: Business Consulting
Engagement: Brand + Content Strategy
Location: Trinidad & Tobago
Deliverables: Brand Identity & Content
The right brand. The wrong audience.
Licia Thompson-Young, CPC, ELI-MP, had built her practice around a specific, proprietary approach to reinvention — her 3C Formula, a methodology designed to move high achievers from uncertainty to clarity, confidence, and conviction. Her credentials were real. Her clients got results. And she was preparing to release a book, When Your Soul Whispers, that would put her work in front of a wider audience.
What we assessed
- Instagram profile and content audit.
- Brand positioning and messaging review.
- Audience clarity and niche definition.
- Book launch readiness assessment
The Strategy
We positioned Puzzle Builder as the precise, structured specialists they already were, and pulled the brand out of its Caribbean frame. Through overhauled messaging, a rebuilt visual identity, and a new content system, we anchored them to the global market.
What we did:
- Brand strategy — purpose, vision, mission, audience, brand positioning.
- Brand identity — logo, colour palette, typography, tone of voice, brand values, messaging framework.
- Instagram feed aesthetic redesign.
- Content strategy — pillar framework, content mix, posting cadence, monthly content plan, voiceframework and hashtag strategy.