How to Never Run Out of Content Ideas

Content creation: 8 Smart Ways to Never Run Out of Content Ideas

Are you struggling to find the right content ideas? High-quality content is the cornerstone of online dominance, and a strategic approach to content creation is critical. The pressure to consistently churn out engaging content is a constant battle for brands. But what if you could tap into a never-ending wellspring of inspiration?

This curated list equips you with eight effective tactics to efficiently generate trending and relevant content ideas.

1. Keyword Research Tools

Keyword Research Tools are popular for generating content ideas based on what people are searching for online. They help you discover the questions and phrases your target audience uses to find information in your industry. These tools go beyond just suggesting content ideas, they provide valuable data like search volume (how often a term is searched for) and competition level. By incorporating these insights into your content strategy, you can use the exact words and phrases that attract a more relevant and engaged audience.

Here are 4 top keyword research tools you can start using for better results:

Answer the Public: This tool helps you find what people are interested in online by showing search queries related to your topic. It’s great for brainstorming content ideas, understanding what people want to know, and seeing what’s trending.
Exploding Topics: This tool helps you find what people are interested in online by showing search queries related to your topic. It’s great for brainstorming content ideas, understanding what people want to know, and seeing what’s trending.
Google Trends: Google Trends lets you compare search terms and visualize their popularity over time. This is valuable for understanding seasonal trends and identifying topics with consistent search interest.
SEM SEMRush Keyword Tool: This is a comprehensive SEO suite with a powerful keyword research tool. It provides in-depth data on search volume, competition level, and related keywords. Additionally, SEMrush offers competitor analysis and backlink tracking for a well-rounded SEO strategy.

2. Podcasts

Industry podcasts are a valuable source of content inspiration. By tuning in, you can discover the following:

Trending Topics: What’s hot right now in your field? Podcasts keep their finger on the pulse, so you can identify what’s buzzing and create content that resonates with your audience.
Audience pain points: Listeners often write in with questions and challenges. By hearing these firsthand, you understand what your audience is struggling with and can tailor content to address those needs.
Expert insights: Industry leaders and influencers are regular guests on podcasts. Hearing their perspectives can spark new ideas and give your content a fresh angle.
Podcasts are everywhere! You can find them on Spotify, Apple Podcasts, and YouTube. So, tune in and get inspired.

3. Newsletters

Newsletters aren’t just information streams, they’re loaded with tons of content inspiration! Here’s how to turn them into a goldmine for your brand:

Trending Topics: Newsletters are on the pulse of trending topics and industry news. Listen to what they’re discussing as these are the perfect jumping-off points for content your audience will crave.
Pain points: Newsletters often address common industry frustrations. Spot these pain points and create content that offers solutions or valuable insights to help your audience overcome similar challenges.
Expert Insights: Newsletters frequently feature insights from industry experts. Leverage these as inspiration for in-depth content or thought leadership pieces offering fresh perspectives on industry topics.
Deep Dives: Use deep dives into specific subjects or case studies as a springboard for detailed and informative content that explores a particular topic in depth.

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4. Blogs

Industry blogs are brimming with hidden content ideas waiting to be discovered. Here are a few steps to transforming blogs into a constant source of inspiration

Analyze Top Performing Blogs: Identify the blogs in your niche that consistently churn out engaging content. Look for the types of posts resonating with their audience – these are strong indicators of potential topics for you.
Deep Dive into Comments: Comments offer a window into your audience’s mind. See what questions, reactions, and discussions arise from popular blog posts. This can provide valuable insights into what your target audience is interested in learning more about.
Leverage Author Expertise: Many blogs feature guest authors or industry experts. Identify their areas of expertise and use them as inspiration for in-depth interviews or thought leadership pieces that offer valuable perspectives for your audience.

While blogs offer a wealth of ideas, don’t simply copy, but infuse your unique voice and perspective.

5. Reddit

Industry blogs are brimming with hidden content ideas waiting to be discovered. Here are a few steps to transforming blogs into a constant source of inspiration.

Upvote Inspiration: Pay close attention to upvoted content (posts and comments with a high number of “upvotes”). These represent topics resonating with the Reddit community and potentially your target audience.
Ask Me Anything: Reddit frequently hosts AMAs (Ask Me Anything) sessions with industry experts. These sessions are treasure troves of knowledge. Use the insights gleaned to create insightful content or thought leadership pieces offering fresh perspectives on industry-related topics.
Reddit Search: Utilize the search function on Reddit to find specific keywords or topics related to your industry. This can help you discover subreddits, threads, or discussions that are relevant to your content creation.

6. Webinar

Webinars often feature speakers with diverse perspectives. Use contrasting viewpoints as a springboard for content that explores different approaches, analyzes the pros and cons of various strategies, or encourages healthy debate on industry topics.

Q&A sessions during webinars: The questions posed by attendees often reveal knowledge gaps or areas of confusion. Use these as inspiration for content that addresses these specific needs and positions you as an authority figure.
Deep Dives: Many webinars feature presentations by industry experts. Leverage these insights as inspiration for in-depth blog posts, articles, or even videos that offer your unique take on the subject matter.
Opposing or Controversial views: webinars often feature speakers with diverse perspectives. Leverage this! Use contrasting viewpoints as a springboard for content that explores different approaches, analyzes the pros and cons of various strategies, or encourages healthy debate on industry topics.

Bonus Tip: Webinars often offer recordings and presentations. Repurpose these materials into different content formats – blog posts, social media snippets, or infographics – to maximize their reach and engagement.

7. AI: CHAT GPT

Leverage the power of AI tools like Chat-GPT to jumpstart your creativity. By providing specific prompts about your niche, target audience, and desired content style, Chat-GPT can generate a wealth of fresh ideas. Refine these suggestions with keywords or unique angles to personalize them for your audience.

AI can also help you identify your audience’s pain points and explore unexpected connections between your niche and other industries. Use these AI-powered insights as a launchpad to craft content that resonates with your audience.

For example, Prompt Chat-GPT to “explore the intersection of [your niche] with another industry” or “generate content ideas that combine [topic A] with [topic B].” This can spark innovative ideas that set your content apart.

8. SOCIAL MEDIA: Comments and DMs

Finding content ideas from social media platforms can provide valuable insights and inspiration. Here are a few sources that you can start employing:

Leverage Conversations: Read the comments on your posts and those of competitors or influencers in your niche. Look for recurring questions, topics that spark debate, or compliments on specific content. Tip: Find leading brands or thought leaders in your niche, review the comments, and engage with those who leave comments.
Instagram DMs: It goes down in the DMs. Sending the right DMs is key to learning more about your audience on a deeper level. The more DMs you send, the more chances you get to increase reach, strengthen relationships, and understand the key challenges that a specific prospect is experiencing. (Learn how to use DMs for Explosive Growth)
Pinterest: Pinterest is an underrated source of suggested keyword ideas. It is similar to Google Suggest where you can insert a keyword and get a list of suggestions based on what people are searching for on Pinterest. You can also explore popular pins, boards, and trends on Pinterest related to your industry or niche for content ideas. Look at boards gaining traction and see what content they curate. Tip: Zone in on keywords used in popular pin descriptions to understand search trends.
Facebook Groups: Facebook groups aren’t dead, they are still a rich source for content ideas. Consider joining active and relevant groups related to your niche, and have ongoing discussions and live tutorials.
YouTube Search: YouTube is the second most popular search engine. You can find some of the best content ideas through high-engaged accounts within your niche. First, identify your competitor’s channel and look for their most popular videos (views and comments). This is a clear indicator of the topics that are increasing their growth and what people are looking for.
TikTok: It is an underrated platform that offers tons of content ideas. TikTok is known for its viral trends and challenges and also TikTok users often share their experiences and opinions about various products. Tip: Consider short, informative videos that provide tips, tutorials, or insights related to your niche. This type of content can help establish your expertise and attract an audience interested in learning from you.

Once you’ve brainstormed fantastic content ideas, keeping them organized and accessible is key. Here are some tools to streamline your workflow:

Apple Notes: Capture Ideas on the go with Apple Notes. Apple Notes (pre-installed on Apple devices) is a convenient option for those quick bursts of inspiration. Use folders and tags to categorize your thoughts, transforming your notes from a jumbled mess to a well-organized content zoo.

Content Bank: Create a dedicated “Content Bank” workspace to categorize and store all your ideas, from blog post outlines to social media captions and video concepts. Notion’s information management prowess makes it a game-changer.

Pocket: Found a fascinating article online that screams content inspiration? Pocket is your savior. Save interesting reads from anywhere on the web, categorize them with tags, and access them seamlessly across all your devices.

Bonus Tip: To truly elevate your content planning, consider using a content calendar. This will help you visually schedule your content, ensuring a consistent flow and avoiding last-minute scrambles.

Conclusion

You’ll never run out of content when you stick to the above steps. This is the foundation of content planning and streaming your brand for growth across social media. You also increase your chances of ranking high on search engines and perhaps dominating your niche in the long run. Remember to create content that resonates with your audience.

Ready to revamp and grow your brand’s social media presence? Explore our services or book a free call today to take your brand to the next level .